There are lot of benefits when it comes to auditing the SEO of a website. You can make sure that the SEO strategy that’s currently being used is effective and actually results in the expected amount of traffic and sales. Tysons Corner SEO can help with the auditing of search engine optimization, conversion rate optimization and more.
There are a lot of things that an SEO auditor will do since a lot of information will be needed with the final report after an audit. You can read below to find out what a professional would do in a step-by-step manner when they audit your website SEO.
Checking the Usability of the Website
Making sure that a website is optimized to be as user-friendly as possible comes with auditing its maximum usability. The very first impression that a website leaves is important since it impacts how the visitor will react in the first few seconds with their initial visit. A bland design and a convoluted navigation layout will make it more likely for a visitor to forget the site.
The speed of the website is also important when measuring the engagement of visitors. A fast website is more likely to have a positive effect on the conversion as well as retention of a website. There are a lot of tools that can help with the measurement of a website’s speed from different areas in the world if your website targets international audiences.
Assessing the On-Page SEO of the Website
Auditing the content of a website is one of the most important things that’s a part of a complete website SEO audit. It gives the auditor an idea on how optimized the content is and what’s published to reach the audiences that visit the website throughout the day. Checking the quality of the posts can be divided in a few questions.
When a visitor opens the website and clicks on an article, is the title designed to mislead them? What kind of information will they get from the article that they clicked on and is it relevant to their interests and the topic of the website? Will the visitor be more likely to share the article or even the website?
The quality of the content published by a website will impact how well it’s perceived by its visitors. A well-written article with the correct and relevant information, even if it’s short, is more likely to have a good effect on the SEO and the preference of the audiences that are going to consume it.
Can the Website Effectively Generate Leads?
Having optimized calls-to-actions (CTAs) and landing pages are great ways to generate leads. No matter how good the content on the website is and how attractive the offers are, visitors are less likely to engage in a purchase if there’s no direct way of doing it. They’re already interested in making a purchase, why make it hard for them to do so?
Do you want to know if your website is making most of its potentials? Tap of the best Tysons Corner SEO, Tessa. Contact us today and we’ll show you how SEO is done!